-LRB- CNN -RRB- -- Hasbro announced plans Monday to unveil a black and silver Easy-Bake Oven after meeting with the New Jersey teen who started a campaign asking the toy maker to offer the product in gender-neutral packaging .

McKenna Pope 's Change.org petition earned more than 40,000 signatures and the support of celebrity chefs who backed her request to change the Easy-Bake Ultimate Oven 's girl-centric pink and purple packaging to include boys , too . She also asked Hasbro offer the product in different `` non-gender-specific '' colors that appeal to boys and girls .

Hasbro said the black and silver design has been in development for 18 months and pointed out that the oven has been offered in a variety of colors since 1963 , including teal , green , yellow , silver , blue and purple .

`` We value input from our consumers and given the widespread interest in McKenna Pope 's story , we extended an invitation to McKenna and her family to visit Hasbro and meet with our Easy-Bake team , '' Hasbro said in a statement . The company did not say whether it would change the packaging to include boys in its marketing .

The 13-year-old launched the petition after on behalf of her 4-year-old brother , who wanted an Easy-Bake oven for Christmas . She could find them only in pink and purple , which she felt would discourage him and other boys from using them .

Teen says pink toy oven excludes boys from kitchen play

On Monday , McKenna delivered boxes filled with petition signatures to Hasbro 's headquarters in Pawtucket , Rhode Island .

`` I was so excited when Hasbro asked to meet with me . I wanted to make sure they were hearing the feedback from 40,000 people who supported my campaign , '' McKenna said in a statement from Change.org . `` I 'm thrilled that they not only recognize the importance of a gender-neutral Easy Bake Oven , but also , they 've committed to launching one in 2013 . Now , boys and girls can choose any color oven they want ! ''

The new design will be unveiled at the New York Toy Fair in February with the rest of Hasbro 's new products for the year , the company said .

McKenna 's petition generated national conversation about how packaging and marketing might enforce gender stereotypes and discourage children from playing with particular toys . Others , including the Toy Industry Association , said toys come in different colors based on feedback from consumers and retailers .

@highlight

Hasbro invites teen who launched Easy-Bake oven petition to view new prototype

@highlight

McKenna Pope , 13 , said pink and purple packaging discourages boys from kitchen play

@highlight

Hasbro says black and silver Easy-Bake oven has been in the works for the 18 months